Nigeria has a huge market for the sale of baby products ranging from baby clothes, baby shoes, toys, diapers, antenatal things and many other products that are attributed to children. There are many opportunities for the sale of baby things in Nigeria. The number of babies born into Nigeria every year is huge. In 2016 5.2 million babies were born into the country according to a source. And the number has been increasing ever since.
Also, based on its popularity and growth rates, surveys say that this industry will witness a growth of at least 17% by 2027. And this estimated increasing growth rate is a good enough reason to consider building a business in this industry.
Choose Your Niche Market
The industry of baby products is huge, and with clients scattered across the globe, it becomes overwhelming to choose the right niche on which your business would want to focus. While some businesses supply all baby products, others focus on single products like diapers or baby strollers. Every niche has different market trends. The demand is different; the price margin is different. So, before building a business in this industry, you must plan strategically which products your business would love to supply.
Create A Business Plan
If you are wondering how to start a baby product business that can easily compete in the market, then you need a strategic business plan. Creating a business plan involves a lot of hard work, brainstorming ideas, and strategies to help the business grow in the competitive market.
Location
Before beginning a business, the most vital step is to locate your business premises. Whether you are willing to set up an offline store in a popular and crowded neighborhood with the highest chance of attracting potential clients or go completely online because you want to connect with clients across the globe, the choice is yours. Choosing an offline or an online premise completely depends on the motive of the business.
Capital
According to an online source, Infoworth.com, the cost of starting a baby products business is not high. Depending on your niche, you can begin on a small scale and gradually grow the business into a multi-million naira venture. With a capital of ₦1,000,000 to ₦10,000,000, you can successfully launch a baby product business in Nigeria.
