Baobab Nigeria, a leading financial institution in Nigeria, has taken an innovative step in customer engagement by hosting a one-day internship for youth corp members and student customers as part of its 2024 Customer Service Week.
Through its digital savings platform, Jollof+, Baobab invited students and youth corp members who are active Jollof+ users to participate in this hands-on learning experience.
The internship, which took place on October 10, 2024, provided an immersive experience for the participants. It offers them a unique opportunity to learn from industry experts across various departments, including finance, marketing, creative design, and cybersecurity in the company. The day-long program also featured a career seminar, a tour of the Baobab HQ in Lagos, and networking opportunities with senior executives.
Commenting on the event, the Acting CEO of Baobab Microfinance Bank, Eric Ntumba, said: “We are dedicated to empowering young Nigerians, not just through our financial products like Jollof+, but by offering them opportunities to gain real-world experience. This internship is part of our commitment to helping youth build skills and achieve their financial goals.”
This initiative was designed by Jollof+, a fast-growing digital savings platform to help young customers develop key career skills while reinforcing the importance of financial literacy and savings management.
The participants expressed their appreciation for the opportunity to learn from professionals in various fields. Zachariah Ezekiel Michael, one of the interns, shared his experience: “I have learned a lot about digital marketing, especially content creation and social media strategy. I want to say a big thank you to the management and staff of Baobab Bank for giving me this opportunity.”
About the Jollof+ app, Opeyemi Oluwadare, a student from the Obafemi Awolowo University, expressed her thoughts on the app: “My favourite feature of the Jollof+ app is the Ajo. This is because you can only withdraw twice before your maturity date. I like that because I will be conscious of my withdrawal. I will only withdraw if I need it.”
This internship initiative is part of Baobab’s larger effort to engage with its customers meaningfully while demonstrating the value that the Jollof+ app offers beyond financial savings.
By investing in the career development of its young customers, Baobab aims to build long-lasting relationships and contribute to Nigeria’s economic growth.
Baobab is committed to expanding initiatives like this, providing more opportunities for students and youth corp members nationwide to gain practical experience and financial literacy skills.
