Embrace Impactful Communication, Comptroller General Urges Customs’ PROs

The comptroller general of Customs, Adewale Adeniyi, has charged public relations officers of the Nigeria Customs Service (NCS) to move beyond conventional media engagement and embrace strategic communication to drive reforms, strengthen institutional credibility and sustain public trust.

Adeniyi gave the charge at the weekend during the closing ceremony of the 2026 Nigeria Customs Service Public Relations Conference in Port Harcourt, the Rivers State capital

The four-day conference focused on repositioning corporate communication as a strategic management tool for institutional effectiveness.

The comptroller-general stated that the conference provided a valuable platform for reflection, learning and institutional renewal at a defining moment in the service’s transformation journey.

“Around the world, communication has evolved from a support service into a strategic management function. Reforms cannot succeed unless they are understood, accepted and trusted by the people they are designed to serve,” he said.

Adeniyi said the growing influence of digital media, artificial intelligence and real-time information requires Customs Public Relations Officers to become more proactive, research-driven and intelligence-led in communicating government policies and the Service’s operations.

The Customs boss said: “Every seizure, every reform, every trade facilitation initiative and every act of service must be communicated professionally and purposefully.”

Earlier, the acting zonal Coordinator, Zone ‘C’, Comptroller Pascal Chibuoke, described corporate communication as a strategic asset that shapes public perception, strengthens stakeholder confidence, promotes transparency and reinforces institutional legitimacy.

“Corporate communication is no longer a support function. It is a strategic asset that shapes public perception, strengthens stakeholder confidence, promotes transparency and reinforces institutional legitimacy,” Chibuike said.

In his remarks, the national public relations officer, deputy comptroller Abdullahi Maiwada, described this year’s conference as another milestone in the evolution of Customs corporate communication, saying it built on the successes recorded in Lagos, Gwagwalada and Kano over the last three editions.

Maiwada said, “Institutional reforms cannot succeed without an effective communication framework. This conference was designed not merely to exchange ideas but to develop practical solutions, strengthen professional networks and reposition Public Relations as a strategic corporate communication function within the Nigeria Customs Service.”

Delivering the closing remarks, the Customs Area Controller, Port Harcourt Area I Command, Comptroller Salamatu Atuluku, commended the comptroller-general for sustaining investments in professional development and institutional capacity building, urging participants to apply the knowledge acquired to improve service delivery across their commands.

In their goodwill messages, the president of the Nigeria Institute of Public Relations (NIPR), Ike Neliaku, and the president of the Nigeria Union of Journalists (NUJ), Alhassan Yahaya, applauded Adeniyi’s leadership in institutionalising strategic communication within the Service and challenged Public Relations Officers to uphold professional standards.

The conference, themed “Realigning Corporate Communication as a Strategic Driver of Institutional Effectiveness and Public Trust,” featured technical sessions on Customs modernisation, crisis communication, media intelligence, digital innovation, stakeholder engagement and evolving communication technologies as part of efforts to shape the future of the service’s communication architecture.