Sahara Foundation Rebrands To Promote Access To Energy, Sustainable Environments

Sahara Group Foundation has unveiled its refreshed brand identity to reinforce its commitment to promoting access to energy and sustainable environments.

The unveiling event at Sahara Group’s office in Ikoyi, Lagos Nigeria, included the introduction of the foundation’s refreshed logo, impact focus, and website to frontline brand, energy, sustainability, and lifestyle journalists.

The event also served as a formal introduction of the Sahara Group Foundation new director, Ejiro Gray, who in December 2022, assumed the role of Director, Sahara Group Foundation in addition to her role as director, Sustainability and Governance, Sahara Group.

Executive director, Sahara Group, Ade Odunsi also a Trustee of the Foundation and executive director, Moroti Adedoyin-Adeyinka expressed delight at the transformation of the Foundation since it was established. “We are privileged to have been given the platform to serve and Sahara Group Foundation has always been the rallying point for all employees and our businesses to touch lives responsibly. We sure are delighted that we can now move our impact further as we pursue the overarching aspiration of building sustainable societies,” Odunsi said.

Speaking on the Foundation’s refreshed brand identity, Gray said: ‘’the Sahara Group has undergone some significant business expansion over the years, and in the same vein has repositioned to better serve and create commensurate impact through our corporate Foundation.

As such, this refresh allows us to reinforce our mission clearly and enhance the impact of our projects and interventions.”

Gray said, Sahara Group Foundation, which has positively impacted over 2 million beneficiaries since inception, has streamlined its activities to foster greater impact and more sustainable outcomes.

“Sahara Group Foundation epitomizes everything Sahara Group stands for, serving and making a difference responsibly. We are looking to scale our impact and reach to benefit more individuals, communities, social innovators, and small businesses. This brand identity refresh is a perfect springboard for giving wings to our corporate and shared aspirations across our locations,” she said.

According to the head, Corporate Communications, Sahara Group, Bethel Obioma, the new logo represents the commitment of Sahara to building sustainable societies.

“The hands holding up the globe represent the global Sahara community, partnerships and collaboration with sundry regional and global institutions and communities to build a world that is equitable and sustainable,” he said.

“The globe highlights the signature Sahara Energy burst which reflects our relentless efforts towards closing the energy gap and increasing access to clean energy across the globe. It also signifies our mission to replicate our essence of Making A Difference Responsibly everywhere we operate, leaving no one behind,” he added.