Burger King has unveiled its merchandising food chain outlet in Nigeria’s bustling metropolis. This further reaffirms its position as global leader in the fast food chain with the official opening ceremony of a new burger merchandise outlet in Surulere community of Lagos State, to meet the increasing demand for high quality fast food.
The official grand opening ceremony took place on Saturday, June 3, 2022, to present the new Burger King Outlet in Surulere. This expansion comes shortly after the recent inauguration of another branch in Lekki Phase 1, showcasing Burger King’s commitment to meet increasing demand in the fastfood landscape.
This successful launch reaffirms Burger King’s position as a global leader in the fast-food industry with their commitment to quality, innovation, and customer-centric performance.
Burger King, however, aims to delight Lagosians with its offerings and continue shaping the fast-food landscape in Nigeria’s bustling metropolis.
The opening of the Surulere outlet has been met with enthusiasm by Lagosians, who eagerly anticipate savoring the famous flame-grilled burgers and experiencing the unparalleled service that has made Burger King an iconic brand.
This is just as a crowd of eager customers, social media content creators, and food lovers gathered on Adeniran Ogunsanya on Saturday morning to see the opening ceremony, modern interior design and enjoy flame-grilled burgers while, they also had the chance to spin a wheel to win Burger King’s merchandise with any purchase.
Speaking at the ground official Unveiling in Lagos, Marketing Coordinator at Allied Foods & Confectionery Services Limited, Victoria Buzugbe explained that expanding in Lagos was a logical choice due to the city’s large population. With over 24 million residents as of 2022, Lagos is Africa’s most populous city.
She said; “We are committed to upholding the Burger King brand’s legacy of excellence and innovation. It’s great to be here in Surulere, our goal is to create a memorable dining experience for every customer, offering them delicious flame-grilled burgers and outstanding service. We are excited about the opportunities ahead and look forward to becoming a cherished part of the Surulere community.
“The unique combination of a dynamic population and evolving consumer tastes provided Burger King with an ideal opportunity to introduce its flame-grilled flavor and unique offerings. Lagos, with its diverse culinary landscape, serves as fertile ground for Burger King’s continuous evolution and growth.”
During the opening event, Burger King customers expressed their excitement and satisfaction with the brand’s expansion. Mary, a social media influencer said: “I’ve always loved Burger King, so when I found out about the new outlet in Surulere, I had to be there for the opening. The experience was phenomenal. The food was fresh, and the flavors were on point. The staff went above and beyond to ensure our satisfaction. I’m delighted to have another Burger King option close to where I live, and I can’t wait to bring my friends and family here to enjoy the mouthwatering burgers together.”
Dele, a student of the University of Lagos, also expressed that: “As a Burger King fan, I couldn’t contain my excitement when I heard about the new outlet in Surulere. I attended the opening, and I was impressed by the ambiance and the service. The staff was well-trained and genuinely welcoming. The menu had a great selection, and the burgers tasted just as amazing as I remember. I’m definitely going to be a regular customer at this new branch!”
Elie Youssef, General Manager of Burger King Nigeria expressed the company’s commitment to maintaining the exceptional quality and service that Burger King is known for.
He said: “I’m incredibly proud of our team and the successful opening of our new Burger King outlet in Surulere. It’s been a labor of love, and seeing the positive response from customers is truly gratifying. We strive to exceed their expectations and provide them with the highest quality food and service. We’re grateful for the warm reception we’ve received and are dedicated to making Burger King a favorite fast-food destination in the area.”
