Indomie Backs 15-year-old’s Guinness World Record-bound Ride To Raise Autism Awareness

Indomie has said it is backing a cross-country cycling journey by 15-year-old autism advocate Kanyeyachukwu Tagbo, who is embarking on a Guinness World Record-bound ride from Enugu to Lagos to raise awareness about autism and promote inclusion.

Tagged ‘Journey of Possibility, #RideWithKanye’, the expedition will see the young cyclist travel across several Nigerian cities as he advocates for greater understanding and support for individuals living with Autism Spectrum Disorder and their families.

The initiative represents an official attempt to set a Guinness World Records milestone as the youngest autistic individual to complete a cross-country cycling journey. The ride is scheduled to conclude in Lagos on World Autism Awareness Day, reinforcing the global call for empathy, acceptance, and opportunity for people on the autism spectrum.

Speaking on the brand’s involvement, Group corporate communications and events manager of Dufil Prima Foods, Temitope Ashiwaju, said the initiative reflects Indomie’s enduring commitment to celebrating courageous Nigerian children and amplifying stories that inspire hope.

“At Indomie, we believe every child deserves the opportunity to dream boldly and achieve extraordinary things. Kanyeyachukwu’s journey is a powerful reminder that determination and talent can transcend limitations. We are proud to support his mission to inspire understanding, acceptance, and hope for individuals living with autism,” he said.

Indomie stated that “Kanyeyachukwu first captured national attention when he was recognised at the Indomie Heroes Awards, an initiative by Indomie that celebrates courageous Nigerian children who have demonstrated exceptional bravery, resilience, and impact in their communities.

“Since receiving the recognition, he has continued to use advocacy, creativity, and public engagement to reshape perceptions about autism and inspire conversations around inclusion.

“Through the ‘Journey of Possibility’, Kanyeyachukwu hopes to demonstrate that individuals on the autism spectrum possess extraordinary potential when given the opportunity and support to thrive.”

It added that “as a key supporter of the initiative, Indomie will provide branded cycling kits and support materials for cyclists accompanying him throughout the route, alongside financial support and brand activations at designated stops along the journey. These engagements will include community interactions aimed at educating the public, encouraging dialogue, and fostering broader participation in autism advocacy.”

Through initiatives like the Indomie Heroes Awards and its support for the ‘Journey of Possibility, #RideWithKanye’, Indomie continues to champion young Nigerians whose courage, determination, and achievements demonstrate the limitless possibilities that emerge when children are empowered to pursue their dreams.