Anthony Joshua and boxing promoter Eddie Hearn are establishing a new football agency, with the ambitious goal of attracting top professional footballers like Cristiano Ronaldo.
The venture, driven by Joshua’s vision and backed by Hearn’s Matchroom Sport, aims to offer a comprehensive service for footballers, covering everything from transfers and sponsorship to lifestyle management and long-term career planning.
“We’ve been fine-tuning the plans for months,” Hearn told the Daily Mail. “AJ posted about it on Instagram, and everything went mental—players, clubs, sponsors, media—everyone came to us.”
The agency is targeting elite talent, with Hearn making it clear, “I’m not interested in representing a couple of lower league players. I want to enter at the highest level.”
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