FrieslandCampina WAMCO Nigeria PLC, the producer of Peak Milk, has apologised to the Christian Association of Nigeria (CAN) over a controversial social media advert which the group deemed disrespectful to the Christian faith.
The apology which was contained in the letter, titled: ‘Apology for The Good Friday Social Media Post By Peak Brand” dated April 10, 2023, was addressed to the CAN president, Archbishop Daniel Okoh.
It was written by the executive director (Corporate Affairs) on behalf of the company, Ore Famurewa.
The controversial advert, which was shared on the official social media handles of the Peak brand on Good Friday, had caused a major uproar amongst Nigerians, particularly Christians who felt that the post was not only disrespectful to their faith but also an affront to the millions of Christians in Nigeria and beyond.
In the apology letter, FrieslandCampina WAMCO Nigeria PLC acknowledged the harm caused by the offensive post and expressed deep regret for any hurt or offence caused to the Christian community.
The letter reads in part: “On behalf of FrieslandCampina WAMCO Nigeria PLC, I hereby tender our unreserved apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday social media post on the Company’s Social Media Handle.
“We acknowledge the sensitivity of the social media post considering the sobriety of the season.
It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
“We wish to inform the Christian Association of Nigeria (CAN) that the social media post has since been withdrawn.”
The company also assured the public that it would take appropriate steps to ensure that such an incident never happens again in the future.
CAN in response to the letter commended FrieslandCampina WAMCO Nigeria Plc for taking responsibility and issuing a public apology on the controversial advert.
CAN through its general secretary, Barr. Joseph Daramola said the association acknowledged the prompt response and sincerity of FrieslandCampina WAMCO in recognising the insensitivity of their social media post and taking necessary steps to make amends.
“As Christians, we believe in forgiveness, and we accept the apology of the company. We call on other organizations and individuals to learn from this incident and be mindful of their actions and statements, especially in matters concerning religion and spirituality.
“We urge all Nigerians to embrace tolerance, respect, and peaceful coexistence, regardless of our diverse religious beliefs. As we continue to celebrate the resurrection of our Lord Jesus Christ, we pray for God’s grace and mercy to continually guide us and strengthen us in our daily endeavours.
“Once again, we appreciate the gesture of FrieslandCampina WAMCO Nigeria Plc, and we hope that this incident will foster a more cordial and respectful relationship between the company and the Christian community,” he stated.
