MultiChoice Nigeria Loses 243,000 Subscribers Over Price Hike

Barely eight months after federal government ordered suspension of tariffs hike and threat by National Association of Nigeria Students (NANS) against the same hike, South African pay-TV operator,

MultiChoice Group has disclosed that its Nigerian unit, MultiChoice Nigeria, lost 243,000 subscribers on its Digital Satellite Television (DStv) and General Entertainment on Television (GOtv) services from April to September this year.

This, it was learnt, was due to inflation that reduces disposable income of Nigerians as well as the price hike that discourages some subscribers from renewals.
The company revealed these figures in its Interim Financial Results for the period ending 30 September 2024, which were released on Tuesday, 12 November 2024.

MultiChoice attributed this decline to Nigeria’s high inflation rate, which exceeds 30 per cent, driven by the rising costs of food, electricity, and fuel, causing many customers to disconnect.
In its financial report for March 2024, MultiChoice had earlier reported an 18 per cent subscriber loss in Nigeria.

The company further reported a 566,000-subscriber loss in the Rest of Africa operations over the past six months, with Zambia and Nigeria contributing the largest shares to this decline.
‘With the Rest of Africa business having seen a decline of 803k subscribers in 2H FY24, this rate of decline slowed to 566k in 1H FY25,’ stated MultiChoice.

The loss included 298,000 in Zambia and 243,000 in Nigeria, while other markets experienced a minor decline.

In his reaction, MultiChoice group CEO, Calvo Mawela noted that extreme inflation and currency instability have negatively impacted the group’s profits.

We are making good progress in addressing the technical insolvency that resulted from non-cash accounting entries at the end of the last financial year, he said.

Mawela noted that the group’s net equity position is expected to recover by November. With regard to Zambia’s losses, the company attributed them to extensive power outages caused by drought, leaving some regions with up to 23 hours of daily outages. The company also cited competition from streaming services and changes in viewer preferences as pressures on its traditional pay-TV model.

To adapt, MultiChoice invested an additional ZAR1.6 billion in its streaming service Showmax, which reported 50 per cent year-over-year growth.

Mawela added that, ‘Showmax strategically positions the business to actively participate in the streaming revolution as it gains momentum across Africa.’

Recall that the federal government and National Association of Nigerian Students resisted the planned hike in subscription fees in April.