Nigeria’s herbal-infused bitters brand, Orijin, has said its presence at the 2025 Bolé Festival, was designed to demonstrate that heritage remains alive and relevant.
The brand disclosed that it positioned itself as a custodian of culture and community through an immersive brand activation at the two-day festival which drew thousands of attendees, with Orijin offering complimentary drinks paired with the event’s signature bole and fish, alongside cultural performances including traditional dancers and the Mgbadike masquerade.
Speaking on the brand’s participation, Oluwanponmile Alabi, Category Lead, Ready to Serve, Guinness Nigeria, said, “At Orijin, we don’t just talk about culture, we live it, share it, and create spaces where people can experience it together.”
The Orijin stand served as a hub for games, dance, and social interaction, reinforcing the brand’s focus on preserving tradition while engaging younger audiences. “Culture is the heartbeat of Orijin,” Alabi added. “By leading the cultural conversation at the Bolé Festival, we showed that heritage can be celebrated in modern and meaningful ways.”
