Firm Commits To Public Sector Collaboration, Sustainable Marketing

Nigeria’s outdoor advertising platform, KekeAds, has reaffirmed its commitment to public sector collaboration and sustainable marketing through showcasing Environmental, Social, and Governance(ESG)-driven advertising innovation.

The company also marked a significant milestone as a proud sponsor and exhibitor at the 2025 Annual National Institute of Marketing of Nigeria (NIMN) Conference, held in Uyo, Akwa Ibom State.

Themed around ESG imperatives in marketing, the conference drew over 150 marketing professionals, brand custodians, public sector executives, and innovators from across Nigeria.

The advertising platform also reaffirmed its commitment to equitable advertising access, community empowerment, and socially conscious campaigns.

From the moment the KekeAds-branded tricycle — complete with inner panels, a bold roof-mounted crown, and community-focused messaging — rolled into the venue, it captured the attention of attendees and turned heads throughout the event.

A key feature of the activation included goodie bags equipped with QR codes, allowing marketers to experience first-hand the ease of customer engagement through transit-based media.

Speaking on this, director, Public Sector of KekeAds, Zainab Ibrahim said: “We were not just there to exhibit; we were there to educate. Our model allows for affordable, trackable advertising that doesn’t just sell products — it carries purpose for the Public and Private Sectors,” The event successfully positioned KekeAds as a trailblazer in ESG-aligned advertising. Zaka said.

KekeAds also displayed proof-of-impact case studies from clients such as the World Health Organisation (WHO), NNPC Foundation, and the Central Bank of Nigeria(CBN), underscoring its commitment to public-sector collaboration and sustainable marketing.

Also speaking, KekeAds COO, Adaeze Obinna said, ‘our goal is to connect brands to communities, not just consumers. Uyo 2025 exhibition was a turning point — it showed us that the future of marketing is mobile, personal, and purpose-driven.’