Firm To Drive Digital Innovative Transformation Campaign

Coca-Cola Nigeria is set to launch a groundbreaking digital transformation campaign focused on unprecedented levels of shareability and personalization, offering a new generation of innovative brand experiences.

The Senior Director and Head of Marketing at Coca-Cola Nigeria, Yusuf Murtala, stated:
“In Nigeria, we thrive on moments of togetherness and community — it’s where greatness happens.”

He added that the Share a Coke campaign celebrates everyday connections that become cherished memories.
“It’s a reminder that even the smallest gesture — like seeing your name on a Coke bottle — can spark joy and bring people closer.”

Murtala emphasized that while digital spaces keep us connected, it’s real-life shared moments that create lasting memories. Yet, the physical ‘third spaces’ where these meaningful connections occur are increasingly in decline.

“As we celebrate the connections and experiences that define this generation, we’re focusing on spaces that allow moments of togetherness to thrive,” he said.

Also speaking, Valerie Odubogun, Director of Marketing at Coca-Cola Nigeria, said in today’s digital world, it’s important to celebrate the unique bonds of friendship and the value of genuine human connection.

“This campaign reminds us that memories are made when we come together — the real magic lies in those spontaneous moments of laughter, shared stories, and authentic connection over a Coca-Cola. These are the moments that make life truly special.”

Consumers are encouraged to pick up Coca-Cola cans or bottles in-store and get ready to share the moment with their crew. The campaign will come to life through exciting promotions, spotlighting the power of shared connection in Nigeria.

This year, Nigerians have a chance to win their share of millions in cash and prizes every week, from now until December 31, 2025. Prizes will be available exclusively through personalized 50cl Coca-Cola bottles, available at major retailers nationwide.

With every personalized beverage, Coca-Cola aims to refresh Nigerians as they create lasting memories.