Firm Urges Brands Synergises AI Adoption To Enhance PR Efforts

The media relations firm, OgaPR Communications has identified the need for corporate brands and organisations to embrace AI driven strategies to enhance public relations efforts.

This is even as the firm intensified the call for Brands to adapt artificial intelligence (AI) as the surest way to reshape industries practices worldwide in an era where digital transformation dictates success.

The firm stated that AI can significantly boost brand visibility, streamline media outreach, and optimize content strategies for a more dynamic and responsive communication landscape.

In achieving this, the firm believes that leveraging AI in Public relations is no longer optional but essential while positing that AI-powered tools can analyse vast amounts of data, predict media trends, and craft hyper-personalized press materials that resonate with target audiences.

Speaking on this, chief communications officer at OgaPR, Kemi Adeloye said: ‘Brands that integrate AI into their PR strategies are positioning themselves ahead of the curve such that AI enables organisations to understand audience sentiment, track media engagement in real-time, and fine-tune messaging for maximum impact.’

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She explained that AI-driven PR strategies also enhance efficiency in media relations adding that Automated press release distribution, AI-powered journalist databases, and natural language generation (NLG) tools are revolutionising the industry.

Chief administrative Officer at OgaPR, Halima Alimi added that, “the traditional PR model is evolving. We now have access to AI tools that streamline outreach, ensuring that the right stories reach the right journalists at the right time.  The synergy between AI and PR professionals will define the future of brand storytelling.”

Despite the advantages, OgaPR acknowledged concerns regarding AI’s role in creativity and authenticity. “AI is a tool, not a replacement for human insight and emotional intelligence. It should enhance PR efforts, not replace the fundamental storytelling and relationship-building elements that define great PR campaigns,” Adeloye reassured.

As AI continues to evolve, OgaPR is committed to helping brands navigate the intersection of technology and communication.

Furthermore, the firm announced its plans to host a series of workshops and masterclasses on AI in PR, equipping industry professionals with the knowledge and tools needed to stay competitive in a rapidly changing landscape.