How To Become A Successful Social Media Marketer

Social media marketers manage an organisation’s social media accounts. They create compelling content, manage posting schedules, analyse audience data, and interact with followers to provide support and build stronger connections.

According to The 2023 CMO Survey, companies allocate 17 per cent of their marketing budget to social media, and experts predict this figure will increase to 26.4 per cent in five years. This trend suggests a social media marketing career has many growth opportunities.

You can become a social media marketer regardless of your current experience or educational background. Here are some simple steps you can apply to do this:

Close Skill Gaps

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Social media marketing requires relevant industry skills, such as project management, organisation, strong communication and copywriting, adaptability, and the ability to work independently and within a larger team.

Understand Social Media Platforms And Marketing Analytics

Once you’ve built a strong foundation of general marketing skills, it’s time to dive deep into social media platforms and how they work. Understand the strengths and weaknesses of major channels such as Facebook, Instagram, LinkedIn, Twitter and YouTube. Get familiar with each platform’s tools for scheduling and publishing content, social listening, analytics, and more.

Gain Relevant Work Experience

One of the best ways to build your social media management skills is by applying them to real-world situations. You can start by seeking out internship opportunities, or connecting with small businesses. Depending on your comfort level, you may decide to work for free while you’re still learning, or you might start charging clients as a freelancer.

Build Your Personal Brand

A personal brand isn’t just helpful; it’s essential. If you can’t develop your own brand, people might not have the confidence that you can help them develop a company’s/product’s/agency’s brand. A personal brand helps you differentiate yourself and grow trust and credibility.

Network With Other Social Media Marketers

A study revealed that 85 per cent of jobs are filled via networking. Networking is even more critical if you’re a freelancer. Marketers with rich networks are more likely to land better-paying opportunities and get referrals from peers.

Revamp Your Resume & Apply

With a compelling resume, you increase your chances of getting an interview and landing your dream job. If you’ve applied your skills in the real world and generated impressive results, you have what you need to craft a winning resume.