PR Expert Harps On Brand Creativity For Ecosystem Players

Public Relations (PR) expert and Marketing professional, Damilola Adeyemi has identified the need to contribute to the public relations sector’s growth by highlighting the need to drive growth and creativity for brands innovation in the era where few professionals shine as brightly

Speaking to LEADERSHIP, he stated that, with nearly a decade of diverse experience across various sectors, he has helped to shape brand innovation across the African continent and beyond where he emerged as a formidable force in the Marketing industry.

He explained that, amongst few professionals, he has shone brightly in the Marketing and PR sector. His journey began at Old Mutual Nigeria, where he honed his skills in financial advisory services. This foundational experience provided him with invaluable insights into the intricate world of finance, preparing him for future challenges in the marketing realm.

Speaking further,  he said, his entrepreneurial spirit ignited him with the co-founding of Gusto Entertainment, where he orchestrated marketing strategies for A-list artists, proving that creativity can indeed coexist with strategic acumen.

Transitioning into marketing, Damilola joined Octoplus Marketing, where he achieved astounding results, including a remarkable +136% revenue growth and an impressive 96% pitch win rate. These milestones not only underscore his strategic prowess but also highlight his ability to deliver tangible results in a competitive marketplace.

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Damilola’s extensive career spans multiple countries, including Nigeria, Kenya, Senegal, and the United Kingdom. This international exposure has enriched his perspective, allowing him to tailor strategies that resonate with diverse audiences while remaining rooted in local nuances. His collaborations with global giants like Total Energies, Airtel Nigeria, L’Oreal Luxe, and Access Bank have set benchmarks in the industry, showcasing his ability to navigate complex markets and drive impactful campaigns.

In 2023, Damilola took on the role of chief operating officer at SO&U, a testament to his leadership capabilities. Under his stewardship, the agency has not only secured high-profile clients like MTN and Toyota through CFAO but has also focused on nurturing talent and fostering innovation within his team. Damilola understands that success is not solely about numbers; it is about empowering others and cultivating an environment where creativity thrives.

What truly sets Damilola apart is his unwavering commitment to excellence. He approaches every challenge with a blend of strategic insight and creative flair, always striving for measurable success. His campaigns are not just about promoting products; they are about crafting compelling narratives that resonate with audiences, build trust, and inspire action.