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StarTimes Fosters Artistic, Cultural Exchange Between Chinese, Nollywood Films

by Agency Report
2 years ago
in News
L-R: Joshua Wang, CEO StarTimes Nigeria; Li Xuda Cultural Counsellor of the Chinese Embassy in Nigeria; Hauwa Nimyel, Acting Director, Marketing, Nigerian Television Authority; Xue Jin Vice president, StarTimes Group; Liu Zhanping, Director, China cultural Center at the launch of the 2023 Beijing TV Drama & Movies Broadcasting season in Africa

L-R: Joshua Wang, CEO StarTimes Nigeria; Li Xuda Cultural Counsellor of the Chinese Embassy in Nigeria; Hauwa Nimyel, Acting Director, Marketing, Nigerian Television Authority; Xue Jin Vice president, StarTimes Group; Liu Zhanping, Director, China cultural Center at the launch of the 2023 Beijing TV Drama & Movies Broadcasting season in Africa

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Beijing TV Dramas & Movies Season kicked off in Nigeria on Saturday to foster artistic and literary exchange and strengthen the cooperation between China and Nigeria’s movie industries.

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Tagged “The Nigeria 2023: Beijing TV Dramas & Movies Broadcasting Season in Africa” the event was organised by the Beijing Municipal Radio and Television Bureau through the Embassy of P.R. China in Nigeria and hosted by NTA- Star TV Network Limited (StarTimes).

The Chinese movie industry is ranked the largest in the world, producing over 3000 shows annually.

In his opening statement, the CEO of StarTimes Nigeria, Joshua Wang, expressed his excitement about the annual Beijing TV Dramas & Movies Broadcasting event, which has been taking place in various parts of Africa for the past eight years. Wang highlighted the partnership between StarTimes Nigeria and Beijing Municipal Radio and Television Bureau as the driving force behind the event. He noted that Chinese movies and TV dramas would be broadcasted in English, French, Portuguese, and local languages such as Hausa, Yoruba, Igbo, and Swahili, to promote understanding between China and African countries.

Wang further emphasized that the event would promote cooperation between China and Nigeria’s movie industries, which have both made significant gains in the past few decades.

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The 2023 Beijing TV Dramas & Movies Broadcasting Season will showcase various genres, including romance, family, Chinese kung-fu, and documentaries on StarTimes.

Mr. Li Xuda, the Cultural Counselor of the Chinese Embassy in Nigeria, also highlighted the importance of the partnership in promoting cultural ties between the two countries. He stressed the need to learn about each other’s countries and noted the similarities between China and Nigeria, such as sharing a national day. Mr. Li Xuda highlighted that this partnership would help to strengthen these commonalities.

The DG Representative of NTA, who represented Nollywood, the biggest movie industry in Nigeria, emphasized that this partnership would foster artistic, cultural, and bilateral relations between both countries. This event would provide a platform for Nigeria’s movie industry to interact and learn from China’s movie industry, which has made significant strides in the global movie market.

The Nigeria 2023: Beijing TV Dramas & Movies Broadcasting Season in Africa is a significant event that promotes cultural ties between China and African countries. It provides an opportunity for both countries to showcase their movie industries and learn from each other. With the diverse range of genres available for viewers on the Star Times platform, it promises to be an exciting event that will enhance the understanding and cooperation between China and Africa.


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