Wema Bank Launches ‘12 Days Of Christmas With 5 For 5 Rewards’ Campaign

Wema Bank has launched a festive customer reward campaign, tagged “12 Days of Christmas with 5 for 5 Rewards,” as part of its end-of-year engagement aimed at encouraging everyday banking activities during the holiday season.

The campaign, which runs from December 14 to December 25, 2025, is designed to reward customers who fund their accounts with a minimum of N5,000. Each day throughout the twelve-day period, 33 customers will receive a N5,000 cash reward upon meeting the funding requirement, translating to daily cash rewards for selected participants across the country.

According to the bank, the initiative aligns with its broader strategy of recognising customer loyalty while promoting the use of its digital and alternative banking channels. The campaign allows customers to participate by funding their accounts through the ALAT app, the *945# USSD code, or debit card transactions.

Wema Bank said the promotion reflects its understanding of increased financial activity during the festive period, when households typically face higher spending demands associated with travel, family obligations, and year-end preparations. By offering direct cash rewards tied to routine transactions, the bank aims to provide added value without altering customers’ regular banking behaviour.

The financial institution noted that the campaign forms part of its continued focus on customer-centric innovation, particularly in leveraging digital platforms to deliver convenient and accessible banking experiences.

It also underscores the bank’s effort to maintain consistent engagement with customers beyond traditional promotions, especially during key moments in the calendar year.

Wema Bank added that the initiative complements its wider retail banking objectives, which prioritise simplicity, transparency, and responsiveness to customer needs.

The bank has, in recent years, increased its emphasis on digital banking solutions as a way of deepening financial inclusion and improving service delivery across its customer base.

As the year draws to a close, the bank said the 12 Days of Christmas with 5 for 5 Rewards campaign offers customers an opportunity to benefit from routine banking activities while participating in a seasonal initiative that runs alongside other end-of-year engagements.

Wema Bank reiterated its commitment to delivering banking services that balance innovation with practical value, noting that customer-focused programmes remain central to its approach as it prepares for the new financial year.
“Beyond the rewards, the 12 Days of Christmas with 5 for 5 Rewards reflects Wema Bank’s broader commitment to customer-centric banking. It reinforces the Bank’s focus on creating experiences that go beyond transactions, especially during moments that matter most to customers.
“As the year draws to a close, Wema Bank is inviting customers to enjoy the festive season knowing that their loyalty is valued and celebrated. With every transaction, the Bank continues to find new ways to connect, appreciate, and give back during a season defined by generosity.”