Firm Promotes Stress-free Living With Market Activation

Addme Nutrition Limited has launched a community-focused activation in Lagos aimed at promoting stress-free living as the New Year begins.

The activation, tagged “A Stress-free Start with Addme,” was held at Ikotun Market and featured a balloon release, during which thousands of balloons were released into the sky to symbolise letting go of stress and starting the year positively.

The event drew sub-distributors, traders, market women and shoppers, turning the market into a centre of activity and engagement. Attendees participated in product demonstrations, interactive games, and brand engagements designed to highlight the ease and convenience of everyday cooking.

Addme showcased its range of products, including NoodleMate, RiceMate and PastaMate, which are designed to be added to noodles, rice and pasta to enhance taste while saving time during meal preparation.

Speaking at the event, Sukhman Kaur, General Manager of Addme Nutrition Limited, said the activation reflects the brand’s focus on supporting Nigerian households.

She noted that simplifying cooking can help families enjoy more quality time together, adding that the balloon release symbolised the start of the year with less pressure and more ease.

As part of the activation, meals prepared with Addme products were served, and a raffle draw was held. Five participants won N100,000 each, while one participant emerged as the grand prize winner of N1,000,000.

Additionally, the marketing manager of Addme Nutrition Limited, Vivian Pratt, noted that the choice of Ikotun Market was deliberate, allowing the brand to connect directly with consumers in their daily environment and reinforce its positioning as an everyday meal companion.

The company said the activation reinforces its commitment to making every day cooking easier and promoting stress-free living among Nigerian families.