Customers of AXA Mansard have lauded the insurer for its impact with its PartnerforLife campaign during Valentine’s Day in the country.
This initiative, featuring the beloved Nigerian actor, Adedimeji Lateef, aimed to show that true love goes beyond grand gestures and is reflected in meaningful actions.
AXA Nigeria’s campaign was not about typical Valentine’s gifts. Instead, it was about reaching out to the beneficiaries of their late customers’ life insurance policies, reminding them that they are not alone.
This thoughtful gesture was a testament to AXA’s commitment to being more than just a payer of claims; they are a partner for life, standing by their customers through good and challenging times.
The campaign kicked off with visits to women who had recently lost their husbands.
These grieving widows received heartfelt gifts and personal messages from AXA Mansard chief executive officer, Kunle Ahmed, reinforcing the message: ‘We are your partner for life.’ This kindness provided comfort and support during a difficult time, showing that AXA’s care extends beyond the policyholder to their loved ones. Next, AXA celebrated moments of joy by visiting new mothers who had recently welcomed twins.
“These mothers were not only surprised with gifts but also received personal letters emphasising AXA’s enduring promise of partnership. The mothers expressed their gratitude for the seamless and reassuring experience provided by AXA’s health insurance services, making their journey into motherhood a little easier,” the insurer said.
Adedimeji Lateef’s presence added a special touch to these visits. His involvement brought an extra layer of warmth and excitement, turning a thoughtful gesture into an unforgettable experience. His smiles and joy to the recipients highlighted the campaign’s success in creating memorable moments.
AXA Nigeria’s chief marketing officer, summed it up perfectly: “At AXA Nigeria, we understand that life is a mix of ups and downs. We want to be there for our customers through all of it. From the first day they choose to partner with us to every moment that follows, we are committed to being their ‘Partner for Life.’
“This Valentine’s Day, through acts of kindness, love, and support, we reinforced this promise. We are here for all the moments; we are here through the tough times, providing comfort, stability, and the reassurance that, no matter what, they are not alone.”
