Firm To Deepen Financial Inclusion Into African Countries

Yellow Card, a Pan-African fintech has reiterated commitment to deepen financial inclusion to African countries.

This is as the Company said it is raising more awareness around crypto education and the advantage of digital currencies.

Also, the Company announced the winner of its ‘A Whole in your Wallet’ global campaign, Julian Oti, a young Nigerian, has been rewarded with one whole Bitcoin, currently valued at over $30,000.

The campaign, which ran from February to April 2023, aimed to give Yellow Card users a soft landing following a rollercoaster in 2022 and a prolonged bear market in 2023. It also sought to empower Cryptocurrency enthusiasts and facilitate their journey to financial freedom through smart trading choices and money moves.

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The Regional marketing manager, West Africa for Yellow Card, Rachael Akalia, described the campaign as ‘giving away a WHOLE bitcoin to fix the HOLES’ in the pocket of Crypto users after a turbulent 2022.

She also noted that the campaign aimed to build a community of crypto enthusiasts and assist them in reaching their goal of gaining financial freedom, saying “Yellow Card believes that by giving away one whole Bitcoin, they are not only inspiring hope but also fixing the ‘HOLES’ in the pockets of their users.

Akalia noted that “with the adoption of cryptocurrency rapidly growing in Africa we wanted to raise more awareness around crypto education and the advantage of digital currencies whilst assisting our customers to reach their goal of gaining financial freedom.”

According to her, at Yellow Card, we are promoting financial inclusion and we believe that everyone should have access to financial freedom. This is why we launched this campaign. We understand the challenges that our users have been facing in the crypto market, and we wanted to do something to support them.

“From February 2023 through April 2023, we encouraged our users to make transactions worth at least $10 daily on our platform to stand a chance of winning the grand prize of one whole Bitcoin, or $250 worth of cryptocurrency every week. We are pleased to announce that the grand prize winner is a young Nigerian named Julian Oti, who has received one Bitcoin, currently valued at $30,000.”

She added that “to further push the adoption of Crypto in Africa and facilitate cross-border payments using Cryptocurrencies, Yellow Card has partnered with Block, a publicly traded company and this partnership is an effort to bring more financial inclusion to African countries.”

Director, Product Management at Yellow Card Financial, Ogochukwu Umeokafor said “our primary objective is to make basic financial services and cryptocurrency accessible to everyone on the African continent. We currently operate in 16 African countries, serving a user base of over 1.4 million individuals, and rapidly expanding our Pan-African crypto network.”

He pointed out that “in 2022 we closed our Series B funding round, led by Polychain Capital, bringing the total raised by the company to $57 million. This investment will enable us to achieve exponential business growth, continue our successful expansion across the continent, develop new product innovations, and establish strategic partnerships throughout Africa.”