Advertising company, FPL Media has announced that it has joined the World Out of Home Organisation (WOOH).
The move is aimed at promoting and improving the Out of Home (OOH) industry on behalf of FPL’s clients, partners, and stakeholders.
The World Out of Home Organisation is the only global association dedicated to promoting and improving the OOH industry for Its members including OOH companies, media owners, and suppliers from around the world.
The company in a statement to LEADERSHIP revealed that, with this membership, FPL Media will now have access to a wealth of resources, expertise, and networking opportunities that will help them stay at the forefront of the industry.
According to the CEO of FPL Media, Mr Lanre Ashaolu, I am excited about the company’s membership in WOOH, stating that, “we are thrilled to join the World Out of Home Organisation and be a part of a community that is committed to promoting and improving the OOH industry.
“This membership will provide us with access to valuable insights and resources that will enable us to deliver even more effective and engaging campaigns for our clients.”
FPL Media is a creative marketing agency that connects brands with audiences through a range of marketing communications tools. The company is registered with the relevant regulatory bodies in the outdoor advertising industry across the country and has a strong track record of managing outdoor advertising boards and delivering similar services.
WOO chief operating officer, Mark Flys said: “With a total current membership of over 180 across the world, WOO is providing an increasing number of benefits to all sectors of the OOH industry.
“We are very happy to welcome FPL Media to the WOO family and we look forward to forging a closer relationship as we continue to help companies and organisations deal with the rapid and intense changes that are bringing both challenges and opportunities to the medium.”
With this membership in WOOH, FPL Media is poised to take the OOH industry in Nigeria to new heights.
