Glovo Commits To SMEs Growth With New Initiative

Glovo Nigeria, has launched a new offering called ‘Glovo Ads’ designed to enable brands, restaurants and shops to accelerate their growth and market themselves to consumers directly in-app. 

This was announced at its annual Partners and Brands event which took place in Lagos to celebrate the power of partnerships in boosting Nigeria’s Q-commerce industry.

Brands Ads director for Africa and outgoing general manager for Glovo Nigeria, Lorenzo Mayol, explained that, Glovo Ads has been specifically designed to provide partners with the tools they need to deploy campaigns across the marketing funnel and help small businesses and restaurants to drive sales in their local area.

Mayol stated that both large multinational brands and small independent shops can use Glovo’s specialist services through brands ads and partner ads.

He explained that “Glovo Ads will also provide off-app services, enabling both brands and smaller retailers to reach users through programmatic buying, all via Glovo’s self-service model. 

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“Brands can also see how their campaigns are performing in real time, enabling them to adjust their spending to target consumers accordingly both on and off the app. 

“Already, companies in Nigeria such as Coca-Cola, Bacardi, Pernod Ricard, Diageo, Nestle, Tolaram and Reckitt, have built Glovo into the marketing stack, while multinational advertising companies like Publicis are working with their clients to market through the app,” he said.

Mayol added that, “with millions of users regularly buying a dynamic range of products thanks to our multi-category offering beyond just takeaway and grocery shopping, we can help these businesses to build brand awareness and grow sales at a time when it is becoming significantly more challenging to reach customers effectively.”

The newly appointed general manager of Glovo Nigeria, Lamide Akinola, said the platform has experienced an outstanding 350 per cent growth rate year-on-year, attributing this impressive result to Glovo’s unwavering commitment to affordability and customer satisfaction.

“Our continued growth and success reflect the trust and loyalty that both our partners and customers have placed in Glovo,” he said.

Akinola pointed out that, “we are dedicated to delivering a seamless and convenient experience for our users while continuously expanding our network of partners and brands to provide an unmatched variety of offerings, and contribute to our local and pan-African growth.”

During the event, Glovo recognised exceptional performances and presented awards to deserving partners and sales associates. These awards acknowledged excellence in various categories, highlighting remarkable accomplishments and the relentless pursuit of delivering exceptional services.