Big Bull Rice, a premium milled parboiled rice has introduced its Big Bull Gold Rice in a N200 pocket-friendly pack.
According to the company, it introduced this at a time when the rising cost of living is causing financial stress on family budgets and forcing many Nigerians to make tough choices even when it comes to the most basic of necessities.
Executive director, TGI Group, Deepanjan Roy, stated that the company has always prioritised quality and customer satisfaction.
“With the introduction of Big Bull Gold in the N200 pack, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
Also, chief marketing officer, TGI Group, Probal Bhattacharya, stated that the introduction of Big Bull Gold in pocket-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in a new pocket-friendly pack size. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
The company also said, ‘‘In an economy where every naira counts, the Big Bull Gold Rice N200 Pack makes quality rice accessible to a wide range of consumers. It eases the financial burden on households while ensuring that consumers can still enjoy staple food. This pocket-friendly and high-quality consumer rice pack offers several key benefits that make it a source of hope for many Nigerians.
‘‘Big Bull Rice is produced in the state-of-the-art, automated rice milling factory of WACOT Rice Limited, which ensures that manual handling is eliminated to the barest minimum. And, as a result of this, consumers only get rice produced in the best hygienic conditions. Big Bull Rice provides the best cooking experience because it cooks easily, it’s stone-free, has a high swelling index and gives off that great rice aroma. Its state-of-the-art production processes and premium golden packs ensure zero exposure to contamination at the point of sale, and it does not show the discolouration associated with loose or unpackaged rice. The new Big Bull Gold N200 consumer pack is more than a budget friendly quality rice; it is tasty, highly nutritious, rich in B Vitamins, Iron, Dietary Fibers and Protein; with a low Glycemic Index and contains Omega 3,6 & 9 for healthy consumption.
Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets.
