Distributors Seek Trade Incentives To Drive Demand For New Products

Product distributors across the North have called on Promasidor Nigeria Limited to deploy trade incentives and market support to stimulate demand.

Dealers in Gombe, Yola, and Taraba said this following the launch of ONGA Dandano seasoning cube in Yola, Adamawa State,

Distributors of the product, Mohammed Sani from Gombe, Oluwole Ayoola in Yola, and Abubakar Jibrin from Wukari Local Government Area of Taraba State, advised the management of Promasidor Nigeria Limited to roll out various support and trade incentives to stimulate demand and increase sales within the market and among customers.

Speaking at the event, the culinary category manager, Promasidor Nigeria Limited, Omotayo Olaobaju, noted that the product is borne out of research and the yearnings of its Northern consumers.

Explaining the insight behind the introduction of the new product, Olabaju, said the product’s distinct flavour was developed with Northern culinary traditions and their taste sensory profile in mind.