One of the leading players in the Nigerian Wine and Spirit industry, Intercontinental Distillers Limited (IDL), has rewarded its distributors for the last business year with the distributor’s awards and relaunch of the new look of Teezers Sparking Cocktail drink and new variants of the brand.
At the event held in Lagos, MD of IDL, Patrick Anegbe, emphasised the theme “Beyond Limits” as he disclosed that it reflected the collective journey of surpassing boundaries and pushing the company, her brand, and distributors to new heights.
Head of Sales, Hope Gbagi, explained that the 2023 Distributors Award is a testament to commitment and excellence, and celebrates the outstanding contributions of distributors who have demonstrated unparalleled dedication and achieved remarkable milestones in their service to IDL.
Speaking at the event, Head of Marketing, IDL, Mobolaji Alalade, disclosed that the company has responded to the dynamic preferences of Nigeria’s vibrant and youthful population by introducing two new additions to Teezers Sparking Cocktail Drink range; Teezers Orange Flavour, designed for people seeking a zesty, refreshing citrus experience, embodies an invigorating source of energy with its vibrant colour, as well as Teezers Lemon and Ginger Flavour, a non-alcoholic option catering to non-drinkers and children, ensuring inclusivity across demographics.
While the revamp of Teezers Sparking Cocktail Drink includes an upgrade from the 300ml bottle to a trendy, convenient 400ml container. The brand label is now in a contemporary design that resonates with the spirit of the new age. Notably, the logo radiates an aura of elegance while embracing the brand’s youthful and fun-filled essence.
Alalade further buttressed that the IDL launched a new Teezers Sparking Cocktail Drink marketing campaign ‘More Fun’ to emphasize the need to increase the options for consumers, as well as Teezers’ unique proposition as the Master of Fun.
Similarly, he promised that IDL planned to activate fun-filled experiences for consumers at various leisure destinations and touchpoints throughout Nigeria.