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Chelsea Agree New £40m Shirt Sponsorship Deal

by Leadership News
2 years ago
in Sport
Chelsea
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Chelsea have agreed a £40m-plus deal with United States-based sports technology firm, Infinite Athlete, to become the new front-of-shirt sponsor.

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They had started the Premier League season without such a sponsor after their previous agreement with communications company Three expired.

The deal, for the 2023-24 season, covers both the men’s and women’s kits.

Chelsea’s women will wear the sponsored shirts for Sunday’s Women’s Super League opener against Tottenham.

The men’s team will play Fulham on Monday.

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The value of the deal places Chelsea among the Premier League’s top earners from shirt sponsorship, at a similar level to rivals Tottenham and Arsenal.

Liverpool’s deal with Standard Chartered is reportedly worth £50m per year, while earlier this month Manchester United announced a partnership from next season thought to be worth in excess of £60m a year.

Manchester City’s long-term deal with Etihad is estimated to be the most lucrative, at almost £70m a season.


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