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Chelsea Agree New £40m Shirt Sponsorship Deal

by Leadership News.
2 months ago
in Sports
Reading Time: 1 min read
Chelsea
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Chelsea have agreed a £40m-plus deal with United States-based sports technology firm, Infinite Athlete, to become the new front-of-shirt sponsor.

They had started the Premier League season without such a sponsor after their previous agreement with communications company Three expired.

The deal, for the 2023-24 season, covers both the men’s and women’s kits.

Chelsea’s women will wear the sponsored shirts for Sunday’s Women’s Super League opener against Tottenham.

The men’s team will play Fulham on Monday.

The value of the deal places Chelsea among the Premier League’s top earners from shirt sponsorship, at a similar level to rivals Tottenham and Arsenal.

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