• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Saturday, June 7, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

dRPC’s Latest Publication Underscores Need To Deepen Africa’s Indigenous Communication Approaches For Social Change & Development

by Leadership News
2 months ago
in Books & Arts
drpc
Share on WhatsAppShare on FacebookShare on XTelegram

In its latest publication, ‘Communication and Social Change in Africa: Selected Case Studies’, the Development Research and Projects Center (dRPC) underscores the need to deepen the exploration of African indigenous communication approaches as means of driving social change and development in the continent.

Advertisement

Time and events have proven the western top-down, north-south communication approach ineffective in engendering the desired shifts and changes to Africa’s social institutions and behaviour in a manner that guarantees development and progress.

Thus, in these 13 chaptered, 237-page thematic publication, 25 African researchers from Nigeria, Ghana, Guinea Bissau, Malawi, South Africa and Tanzania, highlight evidence of the need for social and behavioural change to drive Africa’s development. They further emphasize the need to deepen exploration of the relative opportunities the African perspectives and approaches has to offer to the continent’s development, while presenting a democratic frontier to development communication research and practice in Africa via the positioning and provision of supporting cases for localized conceptualization, ideation and delivery.

This they did in three inter-related sections: first, ‘Communication, Social Action and Social Change’, which explores the supply side dynamics of using communicative social action to engineer social change through the prism of health intervention. Second, the ‘Conceptual Mapping of Key Issues in

Communication and Social Change’, that contends with indigenous communication systems inherent in indigenous cultural institutions, the role of social listening in a ‘noisy’ world and the power of the media (film) in fostering national stability. Finally, the third section, which explores ‘the Meeting Point Between Alternative Media and Social Change through Case Studies on Community Media, and Archives’.
Comprising of five chapters, the first section – holds Catalin Brylla and Rose Reuben’s ‘Communicative Interfaces for Social Change: Two Case Studies of Youth Advocacy in Tanzania’, addressing communicative interfaces in advocacy initiatives that aim to improve the well-being of marginalized groups; ‘Communication Matters: Investigating the Tension Between Healthcare Workers and Community Members During Disease Outbreaks in Malawi’ by Flemmings Fishani Ngwira, Kings Ferrels Kondowe, Mary Kamwaza and Andrew Chimpololo; ‘Communication and Mental Health Campaign for Sustainable Development in Nigeria’ by Toyosi Olugbenga, Samson Owolabi and Noeem Taiwo Thanny; ‘Marketing Tools For Framing Political Campaigns: Views From Political Party Executives From An Emerging Democracy, Ghana’, and ‘Advocacy Communications for Family Planning Policy Change In A Gates Foundation Funded Program in Northern Nigeria – The Experience of the Partnership for Advocacy in Child and Family Health 2025-2023’ by Judith-Ann Walker, Stanley Ukpai, Hassan Aliyu Karofi and Kareem Abdulrazaq.

RELATED

Venice Biennale Announces 2026 Theme ‘In Minor Keys’

Venice Biennale Announces 2026 Theme ‘In Minor Keys’

2 days ago
KUDOIKU Anthology Calls For Poetry Submissions

KUDOIKU Anthology Calls For Poetry Submissions

2 days ago

Section two comprises chapters on ‘Harnessing the Power of Listening for Social Change in a Disrupted Media Ecology’ by Theodora Dame Adjin-Tettey and Anthea Garman; ‘Negotiating Media’s Role in a Fragile State: Journalists in Guinea-Bissau’s Current Political Crisis’ by Johanna Mack; ‘The Nigerian Film Industry and Societal Transformation: A Reflective Analysis’ by Khadijat Adedeji-Olona, and a ‘Conceptual Map of Communication Patterns of Traditional Akan’ – Extending The Indigenous Communications Literature’.

While Manfred Asuman’s ‘Exploring Community Radio as a Strategy for Social Change’, Emmanuel Essel and Eliza Govender’s ‘Voice, Listening, and Dialogue in COVID-19 Communication in Ghana: Community Radio and Hegemonic Resistance’, and Bukola C. Ajayi’s Adejoke ‘Ewaede Yoruba Archival System: Changing Media Narratives and Stereotypes of the Yoruba Woman’.

Edited by Manfred Antwi Kofi Asuman (University of Western, Ontario), Theodora Dame Adjin-Tettey (Durban University of Technology) and Modestus Fosu (University of Media, Arts and Communication, Accra), who conclude this near-decade in-the-making publication with a look into a future filled with comprehensive African voices in communication for social change; ‘Communication and Social Change in Africa: Selected Case Studies’ is an essential tool for communication scholars, practitioners, students, as well as individuals, government and policy institutions, who are genuinely interested in deepening their understanding and familiarization with the fast-changing global north-south socio-political realities, particularly as it pertains to Africa.


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel

START EARNING US DOLLARS as a Nigerian ($35,000) monthly. Companies are sacking their workers due to AI (artificial intelligence), business owners are in panic mode. Only the smart will make it. Click here


Tags: Development Research and Projects Centre (dRPC)
SendShareTweetShare
Previous Post

Investments & Securities Act 2025 To Stimulate Economic Growth – SEC

Next Post

Soto Gallery’s +234 Fair Champions Art Patronage

Leadership News

Leadership News

You May Like

Venice Biennale Announces 2026 Theme ‘In Minor Keys’
Books & Arts

Venice Biennale Announces 2026 Theme ‘In Minor Keys’

2025/06/06
KUDOIKU Anthology Calls For Poetry Submissions
Books & Arts

KUDOIKU Anthology Calls For Poetry Submissions

2025/06/06
Europe Will Never Leave Africa, We Must Negotiate To Our Benefit– Prof Akanbi
Books & Arts

Europe Will Never Leave Africa, We Must Negotiate To Our Benefit– Prof Akanbi

2025/06/06
NSUK, First University To Receive TYBLI Book Box
Books & Arts

NSUK, First University To Receive TYBLI Book Box

2025/05/30
JUST-IN: Literary Icon Ngũgĩ Wa Thiong’o Dies At 87
Books & Arts

JUST-IN: Literary Icon Ngũgĩ Wa Thiong’o Dies At 87

2025/05/28
Paula Pwul’s Debut Publication A Guide On How African Women Can Build Global Brands
Books & Arts

Paula Pwul’s Debut Publication A Guide On How African Women Can Build Global Brands

2025/05/16
Leadership Conference advertisement

LATEST

Expert Calls For Urgent Action On Neonatal Jaundice In Nigeria

Fuel Subsidy Removal Saved Nigeria From Bankruptcy – NOA

Netizens React To Nigerian Prophet’s ‘Healing’ Of Dumb, Paralysed Man After 36 Years In US

Gov Zulum Donates N100m To Wounded Soldiers, Families Of Slain Troops

LP Mourns Late CJN Uwais, Seeks Implementation Of Report On Electoral Reforms

Tennis: Gauff Beats Sabalenka To Win French Open Title

‘I Never Begged Wike For Money’, TV Anchor Reuben Abati Refutes FCT Minister’s Aide’s Claims

Singer Darey Art Alade, Wife Escape Unhurt After Their Car Catches Fire On 3rd Mainland Bridge

Civil War Was For Unity, Not Hatred — Gowon

Nnamdi Kanu Is Prisoner Of Conscience — IPOB

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.