Jumia Commits To Nigeria’s Economic Growth, Digital Inclusion

Jumia has restated its commitment to the nation’s economic growth and a more inclusive digital marketplace.

Since its launch in 2012, Jumia has evolved into more than just an online shopping destination. It has become a catalyst for economic growth, digital inclusion, and everyday convenience for millions of Nigerians.

From small business owners and rural consumers, Jumia has played a key role in shaping a more inclusive digital marketplace. Over the past decade, the platform has helped hundreds of local and international brands reach customers across the country, while also supporting thousands of sellers with tools, training, and access to logistics and digital payments.

To commemorate this milestone, Jumia is launching the 2025 Anniversary Campaign under the theme “Enjoyment Overload”, running from June 2 to June 22.

While the campaign will feature attractive deals from Nivea, Xiaomi, Itel, Diageo, Ecoflow, Skyrun, Oraimo, Adidas, Reebok, Unilever, Reckitt, and more, it also reflects a deeper celebration of the brand’s enduring impact.

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CEO, Jumia Nigeria, Sunil Natraj said, “we are proud of the journey so far, not just in terms of business growth, but in the real-life stories of empowerment and access that Jumia has made possible.

“With this anniversary campaign, we are pulling out all the stops to create a celebration that rewards loyalty, excites new users, and showcases the very best of what e-commerce can offer. This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us every step of the way.”

Country manager, Beiersdorf Nivea Consumer Product Limited, Dele Adeyole pointed out that “Beiersdorf Nigeria, owner of Nivea Brand, is proud to partner with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration.”

He said that “this three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide. Through this partnership, we are bringing trusted skincare solutions to more Nigerians, with exclusive discounts and a 4.5 million Naira grand prize for the top shoppers.”

Shoppers can look forward to daily flash deals, brand days, games, treasure hunt, and exciting giveaways from Jumia and partner brands.

As Nigeria’s digital economy continues to evolve, Jumia remains committed to simplifying daily life through technology, innovation, and a customer-first approach.