X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis, and Leo Burnett recently won big at the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards.
The award ceremony, which was held recently at The Hall, Victoria Island, Lagos, saw the Steve Babaeko-led X3M Marketing Ideas Limited lead the medal haul with 15 Gold, 20 Silver, and 7 Bronze, which eventually resulted in the agency being named the 2023 Agency of the Year.
Noah’s Ark Communications Limited came second on the medals table, carting home 12 Gold, 16 Silver, and 7 Bronze, while Insight Publicis and Leo Burnett emerged third and fourth, respectively. Insight Publicis won 9 Gold, 16 Silver, and 15 Bronze, while Leo Burnett won 1 Grand Pix, 9 Gold, 4 Silver, and 4 Bronze.
In his welcome remarks, the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko, noted that the LAIF Awards remain the beacon of innovation and creativity in the advertising landscape in West Africa.
Also speaking at the occasion, the Chairman, LAIF Awards Management Board, Mr. Jay Chukwuemeka, explained that the 2023 edition of the awards, which is the 18th edition of the festival, received over 500 entries from a total of 18 agencies.
A major key highlight of the event was the induction of two distinguished personalities in the advertising industry, Director General, Advertising Regulatory Council of Nigeria, Dr. Lekan Fadolapo and Mrs. Nkoli Ogbolu, into the Lagos Advertising and Ideas Festival (LAIF) Awards Hall of Fame.
