Famous fashion entrepreneur cum beauty therapist, Salami Bolatito Elizabeth, has counselled industry players to prioritise excellent customer service to stay top of their business.
According to the delectable beauty queen, who is the CEO of Zanzee Spa Beauty and Style, “I use, daily, any available medium to appreciate royal fans of my beauty and style brand because their loyalty to my brand is what sustains me in business.”
Her fashion house, Zanzee Spa Beauty and Style is a day spa and skincare service business and exclusive ready-to-wear and abaya boutique, which has made a name for itself in the last few years.
“I do not take customer’s patronage for granted knowing that they have lots of choices, hence, I always show appreciation to them for choosing me,” added Salami Bolatito Elizabeth.
According to her, the priority she accords customer service is one of the factors that places her brand above other competitors in the industry.
To be successful at a business, one must have passion for what he or she does, saying, “it was the passion for beauty and lifestyle that made me venture into all the different businesses that I have been doing under my various outfits.
“The teething problems of beauty and style business, such as the frustration of the fluctuating exchange rate, and the unhealthy competition in the sector, can put anyone without passion for the job out of business.
“But, driven by my love and passion for the business, I worked harder and refuse to relent. And today, the hard work pays. I have loyal customers across Nigeria and as far away as Dubai, New York and London,” Salami Bolatito Elizabeth explained.
To the would-be entrepreneurs, the founder of Zanzee Spa Beauty and Style advised, “Behind the glamour of the beauty business, there is backbreaking work; be determined to put in the hard work without excuses. More importantly, do not give up on your dreams.”
